Advanced Coms

Woolworths has been urged to adopt a social media risk strategy after being forced to pull the plug on an Anzac Day marketing campaign that triggered a vicious consumer backlash and has been labelled “the social media fail of the year”


The use of social media allows organisations to target increasingly larger segments of the marketplace with marketing and advertising campaigns. It is not without its risks, however, as Woolworth and the ‘experiental agency’ Carrspace discovered when social media took to sites like Twitter and Facebook to make their complaints known.

Imagine this:
It is into this situation that you are thrown as a newly-minted public relations or advertising professional. You will work your way through a public relations campaign to set Woolworths public image right.

The first task you will undertake is to create a communications brief for the client (Woolworths). This should accurately and concisely capture Woolworth’s needs.

Assessment details

In this first task you will work as an individual to create a communications brief based on the information you can gather from various online and traditional media sources. Use the provided template to fill in detail on:

Background (approx. 60 words)
Situation Analysis (approx. 60 words)
Communication objectives (approx. 60 words)
Audience (approx. 60 words)
Key message (approx. 60 words)
Media (approx. 60 words)
Mandatory information (approx. 60 words)
Evaluation (approx. 60 words)

Remember, the key word for this assessment is ‘brief’. You should be able to distil your findings down to a manageable 500 words (+/-10%). Be concise and stick to the facts.

Use this template to complete your communications brief. The explanations for each section provide some guidance on what you should include.

This section includes a brief description of the client plus relevant information about the industry they operate within including competitors using key market data and other relevant sources as support.
Include corporate objectives, mission statements if accessible.
Include recent (last 3-12 months) activity including results if available – this is the opportunity to explore what has and hasn’t worked in the past.

Situation analysis
Describe the situation that has led the client to seek the expertise of your agency. This may be changes in the external environment, new issues emerging or old issues re-surfacing. A SWOT analysis is also useful – clearly identify any trends that might result in opportunities (or threats) appropriate for your client.

Define communication objectives
When thinking about objectives consider the following questions: What must this campaign aim to achieve? What does the client want from the campaign? What would success look like?

Ensure objectives are SMART (Specific, Measurable, Achievable, Realistic, and with a defined Timeframe).

Identify the audience/s
This is a clear, concise description of the people who are the target of the message/s. These can include:

community (both in a geographic and psychographic sense).
Identify the key message
What is the key message being conveyed; what issues is this message related to and what are the main points supporting this message. Think here about the specifics of what, where, when, how why and who (i.e. what happened, where, when and how did it happen, why did it occur and who was affected).

Identify the media
Which media are considered most effective as reaching the audiences and how best should the information be delivered to meet the constraints of that media.
Mandatory information
This is information that must be included, such as web address, contact information, legal information.


How will you measure the success of the campaign? Look at each of the communication objectives and decide how these will be measured.

Assessment details
• Use online and news sources to support your info for each
section – the three sources in the Assessment 1 document
can be used as well as other sources, such as the readings.
• The in-text citations and reference list won’t be included in
the word count.
• Focus on being concise, factual, and relevant to the
appropriate section.

Critical Issues and Financial Objectives of a Business Plan

My team is developing a marketing plan for an innovative product/service. My team chose the following “The Latch Reader Nipple Shield by Madela”. The description is as follows
The Latch Reader Nipple Shield by Madela
This product is a silicone nipples shield with waterproof wireless technology that would read back to breast pump motor and breast shields so that the pump simulates the feeding characteristics of your baby such as the shape of his mouth, latch strength, and suck strength/rhythm. This would allow the mother to become accustomed to their baby’s feeding characteristics which would improve the speed at which milk production peaks by “tricking” the breast into thinking that the baby is demanding more milk, more often. Breast milk production is all about supply and demands and if a women’s body thinks that her baby needs milk more often it will produce more which will make for an easier experience for momma and baby.

I need you to prepare one page discussing the Critical Issues Financial Objectives of developing a market plan for “The Latch Reader Nipple Shield”.

Critical Issues – in the Critical Issues portion, please discuss market segment selection, specificity, measurability and achievability. I have provided a brief explanation of each below:
Market Segment Selection
Selecting the appropriate market segment to focus marketing efforts on presents one of the most critical issues in marketing plan development. Excluding some market segments requires little thought. It makes no sense to actively market baby products to senior citizens or to market retirement villages to college students. In cases where the product can potentially serve multiple market segments, the business needs to engage in market research to pick out the market segment or segments that provide sufficient size and sufficiently low barriers to entry, such as competition, to make the marketing effort worthwhile.
Marketing plans can suffer from the inclusion of generalities or fluff that only bears a tangential relationship to a business strategy. For example, a general marketing goal might read, “capture more of the youth market.” The youth market represents so much socio-economic diversity that the objective allows for no clear path to plotting steps to make it happen. A specific goal, such as “increase sales 15% to white, middle-class males between 25 and 30 years of age,” allows the marketing team to focus on the needs, wants and desires of a particular group and develop steps to attract those buyers.
A key issue facing marketing as an industry and in terms of marketing plans is measurability. Some marketing goals, such as raise brand awareness, yield poor measurability. Surveys can help to indicate whether key features of brand awareness appear to improve over time, but the outcomes often do not manifest clearly on a quarterly or yearly schedule. Some elements of marketing lend themselves to measurement. A marketing team can theoretically track whether X number of radio spots aired or ads appeared in certain publications, as well as draw correlations between campaigns and sales numbers. A marketing plan should aim to make as many elements as possible quantifiably measurable as it enables progress tracking and accountability.
Realism about achievability must temper the development of a marketing plan. The amount of money a business owner puts into a marketing budget will define the scope of a marketing plan, as well as the number of marketing pieces and communication channels employed to distribute those marketing pieces. Environmental factors impact the overall effectiveness of marketing efforts. The state of the economy, as well as competitor businesses and the strength of competitor brands all influence the achievability of a marketing plan. A business owner cannot expect marketing to make his businesses dominant in tightly contested markets, where mere parity or even second place marks a massive achievement.
Financial Objectives – in the Financial Objectives portion, please discuss the financials goals using SMART goals

ublic Health Emergency Preparedness Training Exercises: Lessons Learned

In the Public Health Emergency Preparedness Training Exercises: Lessons Learned article, the authors cite that one of the limitations of training exercises is their focus on capacities rather than capabilities. This coupled with the lack of a gold standard due to the diversity, unpredictability, and complexities of hazards limit both their evaluation and usefulness. Read your group mate’s Table Top Exercise and critically review it. Share your thoughts on how this exercise might be modified to improve its value in emergency preparedness.
1. Address in your critique at least two of the following areas:
a. The exercise structure
b. The realism of the exercise scenario
c. The effectiveness of the presentation
d. The appropriateness of the exercise to the target hazard
e. The usefulness of materials referenced in the exercise
2. Comment on how this exercise might be modified in these two areas to improve its value in emergency preparedness.
Peer Response
Scenario Summary

Background: It’s 1pm on a warm 4th of July summer’s day in New York City, where numerous people have gathered for the local festivities.

The Event: During the 4th of July parade, terrorists have strategically placed themselves along the parade route. Their intentions are to simultaneously detonate radiological disposal devices/Dirty Bombs containing Cobalt-60, Cesium-137, Iridium-197, and Americium-241. They intend to have the bombs blow precisely at 1:59pm showing the bystanders with contaminated shrapnel and concentrated radiological smoke. A victory off in the distant witnesses the explosions and call 911, however, the terrorists have already left the scene.

Result: The radiological disposal devices detonated by the terrorist contaminated floats, buildings, individuals causing numerous acute responses and injuries to bystanders.

To the facilitator:
Purpose: The exercise is intended to evaluate the ability of all participants to respond to surface, environmental, and respirable threats as a result of radiological exposure and contamination.

Objectives: Participants will be required to determine the presence of radioactivity or radiation in the environment, identify the radionuclide and quantity delivered, estimate dose and dose distribution, treat, triage, and evacuate as needed. Key aspects of the Incident Command System should be discussed.

Scope: The exercise will focus on the New York City’s Emergency Response Teams to respond to a dirty bomb detonation within a crowded area.

Intended Participants:

You may wish to consider inviting:
Emergency Response First Responders Police, Fire, EMT, HAZMAT
Radiation Specialist Radiation Strike Time
Federal, State, Local Officials CDC, EPA, Mayor, Elected Officials, State Health Department, Homeland Security
Hospital Director, Emergency Room staff,

Scenario Development (Move I):

By 2:25pm first responders begin to arrive at the scene. The condition of the environment and symptoms of the affected crowd lead the team to sample for radiation contamination.

Problem Statement:

First Responders
What type of radiation detecting equipment will be used to detect radiation across the spectrum?
How will you protect yourself?
What is the next step after radiation is detected and follow on priorities?
All: What will be the structure of the incident command system?

Scenario Development (Move II):

Using a Geiger counter, first responders detect possible radiation contamination and immediately called in for support to the radiation strike team and notify the nearest hospital to prepare for decontamination and acute radiation treatment procedures. Meanwhile, first responders treat victims for shock and coordinate decontamination operations.

Problem Statement:

Radiation strike team
State environmental department.
What radionuclide isotopes were detected and in what quantities?
What levels are needed to cause acute responses?
Hospital director: Will patients be treated and decontaminated within the emergency department or will a forward deployed facility be used for decontamination and preparation?

Scenario Development (Move III):

High levels of Cobalt-60, Cesium-137, Iridium-197, and Americium-241 were detected ranging from 10 rem to 1000 rem. Patients were evacuated to a nearby tented emergency room where they were triaged, treated, and stabilized for life-threatening injuries, decontaminated to reduce internal contamination, isolated, and assessed for local radiation injuries and burns. A perimeter was created around the blast area and decontamination and environmental teams were brought in to assess the damage, contamination, and impact to the storm water system.

Problem Statement:

Homeland Security: What measure will be taken to mitigate this event?

Journal Article Critique 2

you are going to do a thorough critique of a journal article based somewhere in the field of your future career in healthcare, or a personal interest of yours (i.e. a medical condition you or a loved one have, a medical treatment or issue that interests you, etc.). The topic must be somewhere in the healthcare field, either clinical or administrative.

Go to this link to see what I’m looking for in the critiques. I will be grading your critique based on how well you cover the issues brought up on that website. Really take the time to pick an article that you think is well written and analyze every aspect of it- from the title, to the way they present their research question, to the way they wrote their methodology, to their use of subheadings, to how they wrap up the paper in a thoughtful conclusion. Look at their use of language- consider how they present the process they went through. Does everything make sense to you? How could the author(s) have done better? Read it a few times if you can. Be critical! Even great articles have weaknesses, and even boring/monotonous articles have good points. Remember, you are not critiquing the study, but the actual article itself. This is also not a place to just summarize the article or give your opinion about the topic. The journal article you select must be:
?From a peer-reviewed journal only (if you need help figuring out how to do this, this video will help (Links to an external site.))
?Published from 2010-2016 (so no articles published earlier than 2010)

Failure to pick an article that adheres to the above guidelines will result in your grade being docked- so choose an article wisely! Don’t just pick the first article that pops up when you search for your key words.

Take all the skills you have learned from this class, including the book and the assignments, and really challenge yourself to pick apart an article in a thoughtful, in-depth, and critical way.

Critiques must be one to two (1-2) full pages of writing, excluding cover page. The entire document must be in APA formatting. That means 12 point font, one inch margins, double spacing, page headers, and a standard APA cover page (see APA examples in module)- but you don’t need an author’s note or abstract. APA adherence will be part of your grade! Don’t use bullets or lists in your critique- it should be in paragraph form using full sentences. You don’t need any external resources for this aside from your article. Upload the PDF of your article along with your critique- do not post a link to the article.



This summer you will read and analyze historical documents to demonstrate your understanding of their content in the context ofwestern history. You will have 3 essay assignments due after each week of classes, in which you will be allowed to choose a source to analyze. Each source will come from theprimary source book Sources of the Western Tradition Vol. II: From the Renaissance to the Present(by Marvin Perry). You MUST ALSO USE your class notes, AND/OR your course textbook Western Civilization: A Brief History, Volume II: Since 1500  (by Jackson Spielvogel) for your analysis of the historical background of the source.


  • Essays must 3-5 pages long, 11 – 12 font size, 1 inch margins, double-spaced.
  • For each reading you must include the following sections:

1) INTRODUCTION = What source are you analyzing? (Title, time period, and author)

2) THESIS =What is the main purpose/main point of the document in the historical context?

3) SUMMARY = What is the content? What does it say?

4) ANALYSIS = What are the main arguments the author uses for his main point? OR What are the major themes the document discusses? OR what are the major points the document makes? OR What aspect of the historical period does the document discuss?

5) HISTORICAL CONCLUSION = How does the document fit into the historical context it comes from? OR how is it significant in its historical context?









* NO FIRST/SECOND PERSON (I, me, we, us, you)


The Chicago-Turabian Style of Citation requires writers to cite sources including the name of author, title of source, publication place, publisher, year of publication and year of publication.

*ALWAYS cite information you obtain from any external sources. It’s better to cite too much than to not cite enough!*

1)            FOOTNOTE CITATIONS (Citations throughout the essay)

How to insert a footnote?
Newer versions of MS Word – Click on “References” tab on toolbar  click on “Insert footnote”

Older versions of MS Word – Click “Insert” tab on toolbar  click on “footnote”

What to write on the footnote?
-Author’s full name, Name of Book (Place of Publication: Publisher, Year of publication), page number.

Example of what the Footnote will look at the bottom of page:
1 Peter Brown, The World of Late Antiquity (London: Thames & Hudson, 1989), p.13.

-You can also use footnotes to include extra ideas and notes that do not fit in the context of your paper but are still interesting to keep in mind.

-If repeating the same source in your footnotes, do not write out all the information again, instead write:  Ibid., page #. (In Latin ibidem – means “in the same place”) OR Last name of author and page #.

2)            BIBLIOGRAPHICAL CITATIONS  (Works Cited at the End of an Essay)

What to include in the Bibliography?

-Last name, First name of author. Name of Book. Place of Publication: Publisher, Year.


Brown, Peter. The World of Late Antiquity. London: Thames & Hudson, 1989.


-Always cite direct quotes from texts used in your essay by using Footnotes.

Example from an essay:

In his book professor M.I. Finley indicates that, “Sparta played a leading part in the                                                          development….of Greek Civilization.”[1]



*Choose ONE Primary Source for each Essay*


Primary Source Options for Essay #1 (Due: Thursday,  July  14)

“Critique of Church Doctrines” pp. 14 -17
“Thoughts upon the African Slave Trade” pp. 28-30
“Slavery Defended” pp. 30-31
“Justification of Absolute Monarchy by Divine Right” pp. 18-19


Primary Source Options for Essay #2 (Due: Thursday,  July 21)

“Galileo: Confirming the Copernican System” pp. 42-46
“Galileo  Condemned by the Inquisition” pp. 46-47
“Declaration of the Rights of Man and the Citizen” pp. 110-111
“Leader, General, Tyrant, Reformer” pp. 125-129
Primary Source Options for Essay #3 (Due: Thursday, July 28)

“Factory Discipline” pp. 147-149
“Communist Manifesto” pp. 195-201
“Theory of Evolution” pp. 190-194
“War as Celebration: The Mood in European Capital” pp.298-300


[1] M.I. Finley, The Ancient Greeks, (New York: Penguin Books, 1991), 83.

Linux Implementation Paper

Research and justify whether LSDG will use existing computer hardware that is being used with the Windows XP systems, or if new hardware will be required.
• Plan for migration from Windows XP to Linux.
• Determine the hardware to be used and the installation options.
• How will users log onto the systems? Explain.
• How will systems receive IP addresses? Explain.
• How will DNS be accessed by the LSDG systems? Explain.
• Explain how files on the network may be accessed by LSDG.
• Explain how LSDG can securely share files within their group and other selected groups/users in the company.
• How will printing be handled? Explain.
• What, if any, data will be encrypted? Explain.

It is supposed to be a SUSE linux variant

Persuasive Research Paper

Unit 5: Persuasive Research Paper – Assignment

The Persuasive Research Paper

In the Persuasive Research Paper, you will simply want to take a position on an issue of your choice, using research to support your position and to try to convince others to adopt your position.  This paper should be at least 4-6 pages long (at least 1100-1500 words), it should include at least four sources, and it should accomplish the following:

*State your audience.

*Clearly articulate your position as well as the reasons why you hold this position, using evidence to support the validity of your stance.

*Present information confidently and efficiently.

*Use established information for support, as well as personal “evidence” (if applicable) such as short anecdotes and examples from your own experience, or the experience of others.

*Maintain a persuasive tone that will be accessible (not alienating or insulting) to your particular audience.

This unit is designed to familiarize you with the Persuasive Research Paper, and to help you choose a topic. Thisunit will also discuss basic structure and strategies to consider in terms of your approach to this paper.

Also, In this unit, you have to do two things:

1.) Make sure your sources are correctly cited, as explained in the lecture notes section of this unit.

2.) Revise your own work to the best possible quality.  I strongly recommend that in addition to reviewing your work yourself, you find yourself an outside reader—someone who will read your work and offer you suggestions for revisions.


IMPORTANT NOTE: Papers on the following topics will not be accepted:

* abortion
* capital punishment
* euthanasia

I’ve already read more papers on these topics than anyone should in an entire lifetime, so I won’t read anymore.  I encourage you to be more creative in selecting your topic.

Our reading this week in Chapter 6 offers you examples of position papers and a detailed discussion of the strategies you may use in crafting your own paper.  The Guide to Writing section at the end of this chapter is designed to help you choose your topic and find the sources that you need.  (“Sources” for this paper can include dictionaries, encyclopedias, internet articles, magazine or newspaper articles, books, etc.)

Please study the Guide to Writing (pages 274-295 in the book) carefully and use the steps described to prepare yourself to write this paper.

Creative Confidence: Unleashing the Creative Potential Within Us All, written by Tom and David Kelley


-A summary of the book
-A review of the book’s premises about innovation
-An evaluation of what are the benefits & flaws of the theories discussed – what do you agree with & not agree with?
-A discussion of current news related to the book’s premises and innovation – use 3 outside News sources here like USA Today, Forbes, Time Magazine, etc. Can be online sources.
-A discussion of how the theories might benefit businesses
-A discussion of how you might utilize the theories in your career in business management, & personal life, to be more innovative
-Remember to cite all sources!

Organizational Leadership


Healthcare is a complicated system that includes unique economic processes, regulatory requirements, and quality indicators that are not found in traditional business settings. Therefore, developing unique skill sets relating to organizational leadership and interprofessional team development is essential for leaders within the healthcare industry at any level. As the complexity within the healthcare industry increases, it is important to understand the comprehensive approach to patient care management across the continuum and how the concepts of organizational leadership and team development support leaders in creating a patient-centric environment.

The purpose of this assessment is to provide a framework through which you can experience and understand the unique leadership concepts within healthcare and understand the implications of business and regulatory requirements in providing patient-centered care. You will use system theory, change theory, self-assessment approaches, and team development concepts to design a strategy to increase patient-centered care. Using leadership concepts and theories, you will ensure a sustainable model of healthcare delivery throughout the changing healthcare system that considers future trends, evidence-based practice, and regulatory expansion.

For this assessment, you will use the attached “Patient-and Family-Centered Care Organizational Self-Assessment Tool,” to analyze how patient- and family-centered the healthcare setting is. This form will guide you in evaluating this healthcare setting for strengths and weaknesses in patient-centered care attributes. Based on your analysis, you will create a strategy to bridge those areas and increase patient-centered care.


Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. Use the Turnitin Originality Report available in Taskstream as a guide for this measure of originality.

The rubric provides detailed criteria for evaluating your submission. You are expected to use the rubric to direct the creation of your submission. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included. Do not include the actual names or other personally identifiable information of people or stakeholders involved. Fictional names should be used. Also, agency-specific data, including any financial information, should not be included but should be addressed in a general fashion as appropriate.

  1. Analyze how business practices, regulatory requirements, and reimbursement impact patient-centered care within a healthcare organization.
  2. Complete the attached “Patient-and Family-Centered Care Organizational Self-Assessment Tool” (PFCC) for a healthcare organization.

Note: The PFCC tool is a subjective tool used to assess the organization you have chosen.

  1. Describe the healthcare setting you used in the PFCC.
  2. Using the completed PFCC tool, describe the strengths and/or weaknesses of the organization for each domain.
  3. Identify one area of improvement from the weaknesses identified in part B2.
  4. Create a strategy to increase patient-centeredness in the organization by addressing the weakness from part C.
  5. Discuss how you would apply either system theory or change theory in the development of your strategy to address the chosen weakness.
  6. Discuss the financial implications of implementing this strategy.
  7. Discuss the methods you will use to evaluate the effectiveness of your strategy.
  8. Create a multidisciplinary team by identifying the following:
  • potential members that will assist you in implementing the identified strategy
  • The role of each team member
  1. Discuss how cultural diversity within the team supports patient-centered, culturally competent care.
  2. Using one of the leadership theories below, discuss the leadership style you would utilize in developing your team:
  • transactional leadership
  • transformational leadership
  • emotional leadership
  • traditional leadership
  1. Discuss how the team will work together to implement the strategy to address the weakness identified in part C1.
  2. Describe how the team will communicate the identified strategy and intended outcomes to the healthcare organization.
  3. Describe a specific tool you could use to develop the team’s self-assessment skills.
  4. Acknowledge sources, using APA-formatted in-text citations and references, for content that is quoted, paraphrased, or summarized.


Jean Paiget Theory of Cognitive Development

Jean Paiget Theory of Cognitive Development

Jean Piaget Theory of Cognitive Development
For my research paper I will be focusing on the Cognitive Development Theory by Psychologist Jean Piaget. According to Jean Piaget children progress through four distinct stages of
development. Each of these stages is characterized by how children understand and analyze their world. Piaget believed that one’s childhood plays a vital role in a person’s development.
Piaget studied and observed his own children, which led him to develop his stage theory of intellectual development. His theory is defined by four distinct stages which are as follows:
1. The sensorimotor stage, from birth to age 2.
2. The pre operational stage, from age 2 to about age 7.
3. The concrete operational stage, from age 7 to 11.
4. The formal operational stage, which begins in adolescence and spans into adulthood.
As a parent and previous nanny, I am very interested in the application of Piaget’s theory. The theory provides us with basic types, stages, and processes of knowledge development in children.
Kohler, R. (2008). Jean Piaget. London, [England]: Bloomsbury Academic
Rowland, T. L. (2012). Everything You Need to Know About Jean Piaget’s Theory of Cognitive
Development. [Newmarket, Ont.]: BrainMass Inc.
Jean Piaget. (n.d.). Retrieved July 10, 2016, from
Piaget’s Stages. (n.d.). Retrieved July 10, 2016, from’s_Stages